LEAF SHAVE
Leaf Shave designs plastic-free shaving tools that are zero-waste and last a lifetime.
At Leaf Shave, I owned the entire email & SMS marketing ecosystem, leading lifecycle strategy, segmentation, campaigns, and performance optimization across Klaviyo and Postscript. Within the first year, my role expanded to directing new product launches, shaping brand positioning and storytelling, designing and building the Shopify Plus website (including custom code), producing product and brand photoshoots, and acting as the right-hand partner for all things marketing and design.
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Selected key projects included below.
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Bringing Dermaplaner to market
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Launching Shave Oil + Calming Serum
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Raising $30k+ for Earth Month
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Managing new product launches via Klaviyo and Postscript
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Developing new branding and packaging
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Designing nostalgic pop-ups
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Leading brand photoshoots
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Sharing new blog articles
In <3 years, we saw big growth at Leaf.
Following a personalized and tailored segmentation strategy, numbers increased in opens and clicks, resulting in higher revenue each month. Engaging pop-ups and scheduled follow-ups in each product funnel paved the way for more loyal, engaged, and satisfied customers.
